“Unless there is an obvious reason to do otherwise, most of us passively accept decision problems as they are framed and therefore rarely have an opportunity to discover the extent to which our preferences are frame-bound rather than reality-bound.”

in Daniel Kahneman, Psychology, Writers

-Daniel Kahneman, Thinking, Fast and Slow (New York: Farrar, Straus and Giroux, 2011), p. 367.

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