“No one can morally claim the right to compete in a given field if he cannot match the productive efficiency of those with whom he hopes to compete. There is no reason why people should buy inferior products at higher prices in order to maintain less efficient companies in business. Under capitalism, any man or company that can surpass competitors is free to do so. It is in this manner that the free market rewards ability and works for the benefit of everyone—except those who seek the undeserved.”

in Business, Nathaniel Branden, Writers

-Nathaniel Branden, “Common Fallacies About Capitalism” in Ayn Rand, Capitalism: The Unknown Ideal (New York: Signet, 1967), pp. 75-76.

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